| email: robert shufflebotham

How to run type around the top and bottom of a logo in Adobe Illustrator 

1 : Using the Type on a Path tool to create type at the top of the circle

This tutorial movie starts by showing you how to run type along the top of a circle using the Type on a Path tool. Then, how to identify and work with Start and End brackets to get in centered along the top.


Illustrator CC 2018 | mp4 | 3:58min



2 : Formatting and positioning the type using a combination of the Type on a Path dialog box and baseline shift

One option for positioning the type inside the path is to specify which part of the type aligns to the path. You can do this in the Type on a Path Options dialog box. You can then baseline shift the type to fine-tune the result. This tutorial shows you how.


Illustrator CC 2018 | mp4 | 4:44min



3 : Creating type at the bottom of the circle

Creating type at the bottom of the circle uses a similar set of features to running the type along the top. In addition, you need to be able to identify the center bracket of the type object and be able to flip the type inside the circle.


Illustrator CC 2018 | mp4 | 4:31min



4 : Finishing touches – Tracking the text to create a more attractive result

When you baseline shift type on a circle inwards, you typically start to compress the space between characters. To improve the final appearance of your type, it can often be a good idea to track the text. When you track text you introduce or remove space between characters across a range of text.


Illustrator CC 2018 | mp4 | 1:01min





Also by robert shufflebotham

Photoshop in easy steps book cover


Available from:    Amazon.com (USA)   |    Amazon.co.uk (UK)

first published 1994. Consistently rated **** on Amazon



open quote An excellent course where we learnt a lot and were able to use our new skills on interesting examples. close quote


Kelly Downes, Marketing Assistant
Reed Business Information, Sutton
Photoshop training course

open quote Brilliant! Very informative and an excellent manner and teaching skills. Very patient! close quote


Ruth Kilby, Designer
Euromark, Oxford
InDesign training course

open quote Robert is an excellent trainer, very thoughtful & a calm approach to delivery. Every question asked, he was able to answer & demonstrate close quote

K H, Marketing Officer
Oxford Brookes University
InDesign CS6 training course


open quote Robert explained things very clearly and is patient and very encouraging. close quote


Roger Myhill, Marketing Manager Audience Development
Reed Business Information, Sutton
Dreamweaver training